Gen Z Uses TikTok To Find Jobs: How To Use Social Media for Hiring

Gen Z is rewriting the rules of job hunting, trading old-school methods for a digital-first approach. A recent study reveals that platforms like TikTok and Instagram are the new go-to tools for landing jobs.

Gen Z Uses TikTok to Find Jobs

Forget traditional job boards. Nearly half of Gen Z scored a job or internship through TikTok. 46% of these young professionals are connecting with opportunities via quick, punchy videos. Social media isn't just mean't for scrolling anymore- these platforms are where Gen Z connect with mentors, learn about various career paths, and decide which companies are worth their time.

Instagram Over LinkedIn

When it comes to career content, Instagram is stealing the spotlight. A whopping 76% of Gen Z turns to Instagram for insights and advice, compared to just 34% on LinkedIn. Employers, this is your cue to showcase your company’s culture, behind-the-scenes moments, and business initiatives in a fun, engaging way. Having a social media presence isn’t optional, it’s a hiring strategy- nearly all Gen Z (95%) consider a company’s social media presence a key factor in deciding whether to apply.

Gen Z's Job Search

For job seekers, it’s not just about following trends- it’s about curating a personal brand. With 78% of Gen Z believing that employers check out their social profiles, they are more likely to keep their online image sharp and authentic to score their dream jobs. And for employers, a vibrant social media presence isn’t just a marketing tool, it’s a recruitment strategy. It’s about connecting on a real level and showing what makes your workplace unique.

A Sense of Community

TikTok has turned the job search into something more than just resume submissions and online applications. Job seekers feel a sense of community there. That’s why trends like Job Hopping (55%) and Career Cushioning (48%) are shaping how they view career growth. They want flexibility, transparency, and companies that actually align with their values.

Gen Z is rewriting the rules of the job search, and social media is at the heart of it. At Juvo Jobs, we believe in embracing these digital shifts to build meaningful connections in today’s fast-paced job market.

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Gen Z Uses TikTok to Find Jobs